[24]7, November 2013 - August 2018
Directing the creation of design systems, resources, and production processes.
Dramatically reducing time to deliver client solutions from weeks to days while also improving ROI for clients.
Introducing standard designs and configurations. Accompanying standards documentation and resources provide a design framework to create and optimize solutions efficiently.
Facilitating collaboration across disciplines to deliver high quality design into production.
Team Building & Leadership
Driving thought leadership and high standards for a global design team.
Developed Content Strategy for conversational AI and UI copywriting and Prototyping as new competencies for the organization. Hired, managed and supported staff in these roles, directly enabling new revenue streams and internal processes. This completed a full stack design team able to work across the product innovation continuum employing all the skills necessary to produce data driven, user informed products and solutions for enterprise.
New Business Concept Development
A unique combination of technical skill as a designer with impeccable ability to present complex, nuanced ideas as succinct and memorable messages.
Research, development and communication of concepts supporting c-suite and senior sales leads to initiate new lines of business with key partners.
Creating original and powerful design artifacts that sales executives use to help close deals.
re'videa, September 2012 - September 2013
On-demand and experienced product resources for software companies at any stage.
buyforwork.com, August 2012 - September 2013
Worked with Co-Founders at all levels of direction, including research and definition of market opportunities, and experiments to validate them. Designed and developed all Visual Design, User Experience and marketing assets. Worked with CTO to develop and test prototypes and production web application.
DesignMap, March 2010 - October 2012
Directed product projects from initial client meetings and conducting research through to detailed design specifications for several complex B2B SaaS applications.
Conducted User Research
Developed Personas to guide product direction and decision making
Created Concept Models to communicate user's mental models, assess complex systems and workflows in order to build common understanding within product teams
Facilitated and refined Product Definition through the above processes
Applied and managed Agile product techniques such as Story-mapping and Scrum
Developed User Experience solutions in formats such as story boards, workflow diagrams and concept maps
Specified User Interaction with highly detailed wireframe documents of over 100 pages
Granicus, Inc., August 2004 - March 2010
Customized SaaS integrations for client web sites.
Standardized processes and built efficiencies to create a scalable service
Restructured and packaged product offerings
Developed and directed a team of four Web Designers
Introduced and implemented User Interface and User Centric design processes.
Conducted user research and market analysis
Developed design models and frameworks
Tested concepts with tools such as rapid paper-prototypes to flash and software based user testing
Built relationships and processes with development team
Hired User Interface Designer
Defined and implemented brand values and standards
Assisted definition of core corporate goals and values
Hired Graphic Designer
Developed visual brand standards and resources
Continually contributing numerous self-initiated and team projects, from developing browser friendly RSS pages to customizing internal service tools.
iTAG Visitor Guides, February 2003 – December 2003
Responsible for the visual identity of iTAG Visitor Guides Ltd
Produced biannual issues of three visitor guides of 60 to over 100 pages in size.
Conducted a major redesign, reorganizing content, layout and identity.
Streamlined content and design production processes.
The Hub, March 2001 - December 2001
Developed skills in web authoring while providing established skills as a print media Graphic Designer.
Allan Derrick Advertising and Design Ltd., March 2000 - March 2001
Realized a high level of professionalism, accuracy, and quality, as well as in depth knowledge of the processes of print based design.
Diploma in Design and Visual Arts
1997 – 1999, Southern Institute of Technology, Invercargill, New Zealand.