A selection of work and case studies.
There are many good reasons for creating a Conceptual Model, but the most readily apparent is to understand what they think your product is for, how it works and why they use it. You can then manage your product's features, design and personality to match.
Boxes and Arrows...
To create a great product, Product Managers, Developers, and Designers (among others) need to both understand the larger context, and develop an intimate knowledge of every detail.
Recently we’ve been using a pattern called ‘Story Mapping’ (coined by Jeff Patton) to help us do both.
The product is a touch screen Voting System interface for the Voting Meeting Member. These people are often resistant to technology, especially when it enters 'their' domain. While a simple redesign would have sufficed, this was an opportunity to apply a full design process. Consequently, we created a market leading product that continues to impress clients.